A product line is a group of related products all marketed under a single brand name that is sold by the same company.
What is a product group?
A product group is a collection of departments, classes, subclasses, or items that are grouped together for a common purpose.
What is the exclusive right to sell a company’s product called?
A distribution agreement, also known as a distributor agreement, is a contract between a supplying company with products to sell and another company that markets and sells the products.
What are the types of product range?
Product range width means the quantity of offered product lines. A wide range describes large number of product groups (types of products including similar products that are intended for one segment of the market).
What is a product category in marketing?
A product category is a group of similar products that share related characteristics. Product category marketing focuses on promoting certain categories to meet consumer expectations. Your distinct offerings and customer personas should guide the organization and grouping of your product categories.
What is exclusive distribution example?
Exclusive distribution definition is a kind of distribution a manufacturer or supplier authorizes only one distributor to carry out within a definite region. … An example of exclusive distribution is Apple solely authorizing AT&,T to be the distributor of the iPhone to end users.
What is an example of a product that is distributed exclusively?
Businesses that carry luxury brands often utilize exclusive distribution as a method of enhancing their brand images. Other types of products that utilize exclusive distribution are automobiles, women’s apparel, major appliances and furniture.
What is exclusive distribution rights?
A distribution system, in which a company grants exclusive rights on its products or services to another company, for example, the right to exclusive territory. The supplier grants exclusivity to incentivise the distributor to promote the product and provide better service to customers.
What is product hierarchy?
A product hierarchy is a modeling of the hierarchical relationships between products in a tree structure. A product hierarchy enables the grouping of products and defines the relationship between products and groups at different hierarchy levels (for example, food – frozen food – pizza).
What are the 4 types of product?
There are four types of products and each is classified based on consumer habits, price, and product characteristics: convenience goods, shopping goods, specialty products, and unsought goods.
What are the 3 types of products?
Types of Products – 3 Main Types: Consumer Products, Industrial Products and Services. There are a number of useful ways of classifying products.
What is a product list called?
Product Lists are sometimes also referred to as “Product Listings Page” or abbreviated “PLP”.
What are consumer product categories?
Based on consumer buying patterns, marketers group consumer goods into four categories: convenience, shopping, specialty, and unsought goods.
What is a new product category?
New category products
A new category product is when a company diversified his product range into a product area which it has never operated before. There is nothing new about these types of products to the market, they are only new to the company.
What is inclusive distribution?
Inclusive distribution is a type of distribution that is used by companies that want to approach low-income consumers, distributors and retailers. By doing so, such businesses are able to reach out to low-income entrepreneurs and low-income farmers.
What is an exclusive product?
Exclusive Product means a Licensed Product as to which an Opt-In Right has not arisen or, having arisen, has not been exercised within the Opt-In Period.
What is a selective distribution?
making a product available in more than one outlet, but not in as many as are willing to stock it, also referred to as Selective Selling. See: Distribution Intensity.
Is Gucci exclusive distribution?
GUCCI relies on exclusive distribution network so that they can control over the service level. In exclusive distribution, sellers only carry producer products.
Is Apple exclusive distribution?
Apple has adopted the selective distribution strategy with exclusiveness,In this push strategy is used (Wilkinson 2013). Its main market is United States with 50% share followed by Europe &, Asia.. The market share of apple with the highest selling rate are Britain, Germany, France, Italy, Spain.
What is an example of selective distribution?
By contrast, selective distribution involves selling products at select outlets in specific locations. For instance, Sony TVs can be purchased at a number of outlets such as Circuit City, Best Buy, or Walmart, but the same models are generally not sold at all the outlets.
What are the 3 types of distribution?
Types of distribution
There are three distribution strategies: intensive distribution, exclusive distribution, selective distribution.
What is distribution agreement?
A distributor agreement, also known as a distribution agreement, is a contract between channel partners that stipulates the responsibilities of both parties.
What is direct distribution?
Direct distribution is a strategy in which a producer or manufacturer delivers products directly to the consumer. Using this type of distribution rarely includes the use of wholesalers or other distributors, as companies typically process and sell the products themselves.
What is a product structure and what is meant by product levels?
Definition. Product structure is an illustration of how the parts of a product fit together and interrelate with one another, usually arranged in levels of detail according to the structure. It delivers a hierarchical sorting of the items forming a product.
What is a product what are the various types of products?
Products are broadly classified into two categories – consumer products and industrial products. Consumer products are products that the ultimate consumer purchases himself for direct use. The consumer purchases these consumer products to satisfy his personal needs and desires.
What are the two 2 types of product classification?
Classification of Products – 2 Important Categories: Consumer Products and Industrial Products. ADVERTISEMENTS: Broadly speaking, products are divided into two categories – consumer and industrial products.
What are forms of product?
Generally, products are classified into two types,
- Consumer Products (convenience products, shopping products, specialty products, unsought products).
- Industrial Products (capital goods, raw materials, component parts, major equipment, accessory equipment, operating supplies, and services).
What are different types of business products?
This article uses the broader meaning of the term, and includes business-to-business, as well as business-to-consumer sales.
- Raw Materials. …
- Processed Materials and Components. …
- Maintenance, Repair and Operating Supplies. …
- Buildings, Facilities and Installations. …
- Consumer Products. …
- The Services Category.
What are the 6 categories of business products?
What are the six categories of business products? raw materials, process materials, component parts, major equipment, office equipment and supplies, and business services.
What is meant by the term product?
Definition: A product is the item offered for sale. A product can be a service or an item. It can be physical or in virtual or cyber form. Every product is made at a cost and each is sold at a price. The price that can be charged depends on the market, the quality, the marketing and the segment that is targeted.
What is product listing in eCommerce?
An ecommerce product listing is any product available to purchase electronically online. Most product listings in a retail ecommerce environment are either Business to Consumer (B2C) or Consumer to Consumer (C2C).
What is PDP marketing?
A product detail page (PDP) is a web page on an eCommerce site that presents the description of a specific product in view. The details displayed often include size, color, price, shipping information, reviews, and other relevant information customers may want to know before making a purchase.
What is PDP and PLP?
What is the difference between PDP and PLP? A Product Detail Page (PDP) contains information for a specific &, single product. A Product Listing Page (PLP) simply lists all products within a certain category or products that have been filtered.
What is a product category in retail?
Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products, these groups are known as product categories (examples of grocery categories might be: tinned fish, …
How can companies differentiate products?
Product differentiation depends on consumers’ attention to one or more key benefits of a product or brand that make it a better choice than similar products or brands. The elements of differentiation include product design, marketing, packaging, and pricing.
What are the four types of consumer offerings?
Consumer offerings fall into four general categories:
- Convenience offerings.
- Shopping offerings.
- Specialty offerings.
- Unsought offerings.
What is a brand category?
Your category statement is all about highlighting what makes you the same as other brands, not what makes you different or better. You will be able to use your value proposition and position to differentiate within your category.
What are examples of categories?
The definition of a category is any sort of division or class. An example of category is food that is made from grains. A group, often named or numbered, to which items are assigned based on similarity or defined criteria. This steep and dangerous climb belongs to the most difficult category.
What are the 4 types of distribution?
There are four types of distribution channels that exist: direct selling, selling through intermediaries, dual distribution, and reverse logistics channels. Each of these channels consist of institutions whose goal is to manage the transaction and physical exchange of products.
What are the types of distribution?
What Are the Different Types of Distribution Strategies?
- Direct Distribution. Direct distribution is a strategy where manufacturers directly sell and send products to consumers. …
- Indirect Distribution. …
- Intensive Distribution. …
- Exclusive Distribution. …
- Selective Distribution. …
- Wholesaler. …
- Retailer. …
- Franchisor.
What are the types of distribution strategy?
Distribution Strategies – Definition, Types &, Examples
- Direct Distribution Strategy.
- Indirect Distribution Strategy.
- Intensive Distribution Strategy.
- Exclusive Distribution Strategy.
- Selective Distribution Strategy.