What is so special about macarons?

A macaron is in every way more visual appealing than the cupcake. It looks heavy and cute with two crusty, perfectly shaped round meringue based layers which have fillings sandwiched in the center. The smooth texture of the outer crust made of almond flour and sugar is smooth and appealing.

Why are macarons so popular?

Like their trendy predecessor, macarons win many fans with their bold appearance and array of whimsical flavors. “I think people like them at first because they’re striking colors, and they’re dainty and pretty,” said Bisous, Ciao owner and founder Tanya Ngangan.

Why are macarons so expensive?

Macarons are more expensive than the average sweet treat because of the costly ingredients and the time and expertise involved in making it. Almond flour and egg whites are the two main ingredients that make up a macaron. In relation to other flours, almond flour is several times more expensive.

What are some fun facts about macarons?

Why are macarons trending?

While macarons have been witnessing an increased popularity, the global trends around vegetarianism and veganism have impacted the segment as well. This means that companies are looking at eggless variants of macarons, which typically make use of egg whites, to gain popularity among this potential consumer group.

Why are macarons special to France?

How Did Macarons Become Popular? In 1792 two Carmelite nuns who were actually seeking asylum during the French Revolution in the town of Nancy in North-Eastern France baked and sold macarons as a way to support themselves. In a sense, they were instrumental in making macarons famous.

How is a macaron supposed to taste?

So, what do macarons taste like? Macarons come in many different flavors, which of course affect their taste, but macarons should have a basic sweetness that is not too overpowering, and a slight nuttiness from the almond flour. They should be slightly crunchy on the ouside and a bit soft and chewy on the inside.

How are macarons pronounce?

The macaron (pronounced mac-a-rohn) was made famous by the French, though they take their name from the Italian word maccarone, or meringue.

Are macarons still popular?

They’re still showing up on dresses, in weddings and especially on Instagram, where they have been hashtagged more than 3 million times. Even if their newness as an “it” dessert has worn off, their social cachet sure hasn’t. That’s because macarons’ popularity isn’t really about what they taste like.

Do French people love macarons?

Colourful, pillowy and delicate, macarons are one of the most treasured desserts in France. These meringue-based sweets may now be a near art form – just visit Ladurée or Pierre Hermé pâtisseries in Paris – but they were not always so glamorous.

Who invented macarons?

Macarons (or to be precise, the Italian counterpart: Maccherones), were introduced around the 16th Century, seemingly by Queen Catherine De Medici, who brought the sweet treat to France.

Are macarons unhealthy?

Macarons are dainty cream-filled sandwich cookies. Although not necessarily “healthy” they are certainly lighter and contain fewer calories that cupcakes. One macaron has from 70-100 calories, while one cupcake has close to 400 calories.